People are talking about you without you. Before the Internet, businesses controlled their public image and message through television, yellow pages, radio and print advertisements. But now, people are openly discussing your business image, products and services on social networks, review sites, online directories and blogs. Not only that, what they say impacts the buying decisions of your potential customers.

The name of your business says a lot to new and existing customers. It could mean "great customer service." It might stand for "unbeatable value" or it could be "rude salespeople, long wait, STAY AWAY."

Your online reputation affects your bottom line because it can mean the difference between a consumer doing business with you, or doing business with one of your competitors.

Delivering excellent products and services at every transaction will always be the best foundation for maintaining a good reputation, but taking measures to manage your online reputation helps consumers feel more confident about becoming your customer. 

To learn more about why managing your social reputation is so important and how to do it, download this whitepaper, visit our web page about Social Media Marketing, or call us at (916) 933-7414 to learn more.

A Look at On-Page Search Engine Optimization and What It Means for Your Business

Website Analysis

Conducting a thorough analysis of your website and its search-engine friendly features includes taking a look at the code imbedded in your pages. Since search spiders cannot recognize or decipher Flash or JavaScript, the more you use them, the less search-engine friendly your website becomes. Incorporate both Flash and JavaScript sparingly.

URLs should be short and include the primary keyword for the page. Even if you don’t feel up to the task, it is important to use canonical URLs to specify the best URL for search engines to use in an authoritative manner. A well-constructed site map is also essential for search engine friendliness.

Maintenance

Once your initial website is up, it is essential to maintain its existence. What does this mean for you? Either you, or a company that provides SEO services, must continually keep your website up to speed with your on-page SEO efforts, tweaking and improving your site in order to obtain high ranking on the search engine page results.

Testing and Measuring

Testing and measuring the results of your SEO efforts is just as critical as maintaining your website’s on-page search engine optimization. Your page rank is clearly the most visible indication of this. 

To learn more about how we can help you use Search Engine Optimization to grow your revenue in a tough economy, contact us at (916) 933-7414 or Lou@wsiMarketBuilders.com.

A Look at On-Page Search Engine Optimization and What It Means for Your Business

Creating search-engine friendly Web pages is critical if you want to achieve high ranking on search results pages, or SERPS. A lot of factors go into on-page search engine optimization, and it is important to attend to each one of these. Increasing the traffic to your website means that you increase the potential for sales. Hence, the need for exceptional on-page SEO exists if you want your business to be successful.

A Bit about Content Optimization

Content optimization involves keywords, language, link density, uniqueness, and quantity. Take the time to conduct competitive research in order to identify essential keywords and strategies for content.
Base your keyword selection and inclusion upon your research. Place your keywords naturally throughout your content. Overstuffing keywords does not increase your page ranking, so you should avoid it whenever possible.

The language of each page needs to be relevant to your targeted audience. If more than one country is being targeted, you might have a need for localized sites.

While links to outside pages is often desirable, you want to avoid looking like a link farm. Balance your links with quality content and split them up onto additional pages if necessary to avoid having a single page emerge as a link directory.

The uniqueness of your content is critical to your website. Yes, it does get boring to repeatedly hear the phrase unique content. However, unique content gets noticed by search engines, enhancing your site’s ranking and the chances that your content also gets noticed by potential customers.

Well-written content will receive more traffic than poorly written content. This aspect of your Web page is especially important considering the social networking aspect of Google Plus One, Facebook, and Twitter.

The quantity or amount of content that is included on your site is always important. The key here is to remember that quality truly is better than quantity. Pages of similar content should be condensed, deleted, or combined to avoid repetitive text.

In our next post, we will continue to discuss more on-page SEO factors.  To learn more about how we can help you use Search Engine Optimization to row your revenue in a tough economy, contact us at (916) 933-7414 or Lou@wsiMarketBuilders.com.

Welcome to our daily Internet Marketing news feed.  Courtesy of FreshContent.net, we will bring you the latest feeds on search engine marketing and internet marketing news on a daily basis.  Click here to learn more about our Internet Marketing Solutions or call us at (916) 933-7414.

Google grabs facial-recognition 'ware firm - July 25, 2011 - BigNewsNetwork.com: outrage Facebook caused by switching on similar software without asking its users, Google would be wise to tread carefully. Facebook's tech scanned photos as they were uploade ...

Oracle ordered to lower damages in Google Java lawsuit - July 25, 2011 - BigNewsNetwork.com: Oracle has been ordered to lower its multi-billion dollar claim for damages in its patent infringement lawsuit against Google and its Android operating system, court papers show ...

Google Finds Its Voice - July 25, 2011 - BigNewsNetwork.com: Until now, Google has been content to largely sit on the sidelines during the lawsuits being filed by Microsoft and Apple against handset makers using Android in their devices ...

Can Google+ Stop Facebook From Becoming the Top Site on the Web - July 25, 2011 - SiteProNews.com: Google+ is eating away at Facebook's numbers and members, but can they stay number one.

Small Business Social Media - Where Do You Start - July 25, 2011 - SiteProNews.com: The many factors and pros and cons involved in small business social media.

Google's Panda Update: Haters, Cheaters and Consequences - July 25, 2011 - SiteProNews.com: Register your site with the search engines to know what's happening and expected from your website.

Welcome to our daily Internet Marketing news feed.  Courtesy of FreshContent.net, we will bring you the latest feeds on search engine marketing and internet marketing news on a daily basis.  Click here to learn more about our Internet Marketing Solutions or call us at (916) 933-7414. 

Remove Your Keyword Research Blinders - July 18, 2011 - SEOChat: Keywords stand at the heart of using search engines, SEO, and search engine marketing. Searchers use keywords to find what they're looking for. Marketers use keywords in thei ...

Now, Google News to award badges to voracious readers - July 18, 2011 - BigNewsNetwork.com: Search engine giant Google will now allow its avid 'News' readers to earn badges for reading their favourite articles and sharing them with others.

Google+ trumpets open data credentials - July 18, 2011 - BigNewsNetwork.com: Google is trying to use openness -- the ability to extract personal data from its servers with the click of a button -- to differentiate itself from its far larger ...

How Webinar Marketing Can Help Your SEO - July 18, 2011 - SiteProNews.com: 3 tips to help your SEO efforts before you use your webinar for marketing purposes.

To learn more about our Internet Marketing Consulting Services, please call us at (916) 933-7414.