The ABC's of Internet Marketing

Cal-Sierra Fence is a successful fence contractor serving communities throughout the Sacramento Valley and foothill communities.  As with most small businesses, they wanted to increase their visibility online to generate more sales opportunities with prospective customers within about a 30 mile radius of their location.

We redesigned and relaunched their site at the end of December and submitted their site to the search engines.  After the first 30 days here are the results:

• 2,073 first page rankings across Google, Bing, and Yahoo for 40 geo-targeted keyword phrases across 27 regional communities 
• 295% increase in Google organic website visit
• 42% eduction in Bounce Rate
• 87% increase in Page Views

Email marketing is probably one of the least expensive and most measurable, effective and easy to implement methods of online marketing. Of course, many companies are still struggling with fundamental issues like spam filters and blocked emails. With knowledge, expertise and the right tools and technologies, your business can stop walking the email marketing tightrope and start converting instead.

Moreover, when social media elements are incorporated into an email marketing campaign, your business can boost your results drastically, both from an email marketing perspective but also on the social media front. Simple acts such as including "share" icons to encourage readers to share your newsletter with their friends and "follow me" links to make it easy for readers to follow you on the social networks can make a huge difference in your overall marketing performance. With valuable content, an enticing offer and a well thought-out social media integration strategy, your email marketing can build your subscription database, increase your online following, keep your audience engaged with your company and enhance your overall brand reputation.

To learn more about how to combine and receive the benefits of Email Marketing and Social Media Marketing, down load our whitepaper titled Email Marketing & Social Media Marketing.

We have seen a large transition in the Internet marketing world over the last 3 years. Back in 2007, Internet marketers like WSI would take many calls from people asking us, "How do I get my company ranked high on search engines?" or "How do I get on the first page of Google?" We would often recommend an online review that looked at their current sites’ "search engine readiness" as well as look at the volume of traffic for certain keyword phases that related to their business. Finally, we needed to understand their competiveness of their keyword phases.

But the reality is that even if you are on the first page of Google it doesn’t always mean success, what it means is you will get impressions and some traffic but what you need to understand is how to get them to stay on your website. Most sites even today lack a focused strategy around converting that traffic into business. Most people think this just happens, but the reality is that it doesn’t and you need to understand the key components to make this happen.

When we would say "how does your site convert" we would often see this dazed look as if to say what do you mean?

Looking at the word "conversion", we define it this as "a way of getting someone to take a predetermined action that you want to track and measure". The key is to understand what the impact of that action means to your business; this will ultimately determine your online success.

I encourage you to download this Conversion Architecture whitepaper to learn more about its impact on revenue growth.