Search Engine Optimization Explained–Content Creation

Content is the foundation of your website and a key to successful search engine optimization–when visitors come to your page, they use the content to decide if they want to stay on your site and eventually do business with you.  The search engines also use the content on your site to determine how highly they will rank you against the competition.

Content that is original, well written, and relevant to the search phrase is essential to all your website efforts.  The likelihood that you will be ranked highly in the search engine results pages, and that a visitor to your site will eventually do business with you can be directly correlated to the quality and relevance of your content.

Websites with keyword rich, original, naturally flowing content have a big advantage both with visitors and search engines than those sites that don’t.  This can be one of the biggest determinants of success for a business who wants to market online and grow their business.

There are several aspects of content creation that are important to consider.  They include:

  • Writing for people, not for search engines
  • Avoiding duplicate content
  • Using the right keyword density and positioning
  • Keeping content current
  • Optimizing non-HTML documents

In future posts we will review and discuss these techniques and how to write authentic and effective content to drive greater search engine visibility and more visitors to your site.  Click here for more information on our Search Engine Optimization solutions.

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