Search Engine Optmization Simplified-Relevance
A primary role of the search engines is to act as a broker for the person entering in a search string or keyword phrase into the search engine. It is their responsibility to comb the universe of websites to identify those it thinks have the most relevant content on their site that matches the searchers keyword phrase.
Achieving Relevance is done through “On Page” SEO, and is focused on the quality of your content, the focus of your metadata and how search engine friendly it is. This can also be called “Content Optimization”. If everything is in alignment and consistent, this will provide your website with higher rankings in the SERPs. There are many detailed requirements to execute “On Page” SEO thoroughly and correctly, which will be discussed in later articles.
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