The Value of an Effective LinkedIn Strategy

Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows whom and provides a means to connect people based on professional expertise, needs, and interests.

The strength of LinkedIn and other social networking websites lies not in the websites themselves, but in knowing how to use them to maximize exposure and networking opportunities. LinkedIn provides a platform for business owners and professionals to connect in a way never before possible. Knowing what the site has to offer and how to use it, can strengthen a company’s hold in its market, improve its reputation, and ultimately improve its bottom line.

Download this whitepaper today by one of our Social Media experts, Gregg Towsley, to learn more about how an effective LinkedIn strategy can help you increase sales contacts and leads, grow your credibility, increase and improve communication with your network, and manage your brand reputation.

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