Internet Marketing Articles

Welcome the WSI MarketBuilders Internet Marketing Articles page. We will be posting interesting articles from time to time, covering topics like Search Engine Marketing, Search Engine Optimization (SEO), Pay per Click Advertising, Social Media, Small and Local Business Marketing, Mobile Marketing, Email Marketing, Banner Display Advertising, Websites and more. If you have questions or comments, please fell free to contact us about our Internet Marketing Consulting Services.

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The Importance of Quality Content to Gain a Top Spot in the Search Results

For any business with an online presence, utilizing quality content to garner a top spot in search results is incredibly important. Since search rankings are influenced by the quality of the content included on a website, relevant content helps to drive traffic to your website…

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A Look at Off-Page Search Engine Optimization and What It Means for Your Business

Generating traffic through off-page search engine optimization is a critical aspect of marketing your business. While your on-page SEO efforts can take your website in the right direction, you need to implement off-page SEO that is strong and focused in order to fully benefit from search engine traffic…

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The Benefits and Components of an Integrated Internet Marketing Strategy

The Benefits and Components of an Integrated Internet Marketing Strategy…

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Search Engine Optimization (SEO) is Even More Important With the Continued Growth of Social Media

Ever since the news hit that Facebook gets more traffic than Google, the controversy has been raging about whether Social Media Marketing is more effective than Search Engine Optimization (SEO). It’s not surprising to find that there are fervent believers in each camp — the web is full of opinionated blog posts supporting each side. But what most of those blogs posts miss is that comparing Facebook with Google…

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Search Engine Optimization Explained–writing content for people, not search engines

Content is the foundation of your website and a key to successful search engine optimization–when visitors come to your page, they use the content to decide if they want to stay on your site and eventually do business with you. The search engines also use the content on your site to determine how highly they will rank you against the competition….

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Driving Business with Local Search Engine Optimization

Small businesses are the lifeblood of countries all over the world. In the USA, small businesses are
generally defined by the SBA (US Small Business Association) as those that have…

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Search Engine Optimization (SEO) Simplified

Search Engine Optimization is the process of ranking higher in the organic section of the search engine results pages (SERPs), to position your company right where people are looking for the goods and services you offer at all stages in the buying cycle, from initial research, to vendor selection and engagement….

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The Shift to Internet Marketing Continues–But Consider a Blended Approach in 2010

Companies of all sizes, industries, and regions continue to aggressively refocus their marketing budgets from traditional tools and techniques to Internet Marketing–and with good reason. As a technology marketing executive for many years, I constantly struggled with two challenges…

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What You Need to Know Before Setting up Your Website

A business website is an essential foundation for all companies today. It is a requirement to establish legitimacy for your business. It enables you to inform, educate and engage with prospective and current customers. And it enables you to have the broadest market reach to maximize your visibility and grow your business….

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Achieving Your Business Objectives Requires a Holistic Marketing Strategy

Last week, a Harris Interactive poll found that 80% of the U.S. adult population, 184 million people, are now spending an average of 13 hours per week on the Internet—doubling since 1999. As the population continues to transition to using the Internet for business, purchases, finding information…

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PR on Shoestring–Online PR and Social Media

This whitepaper is aimed at giving you the knowledge to increase your brand and business reputation online. Traditional PR methods and Online PR methods can work hand in hand, although online methods can also be used on their own…

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Internet Marketing Trend Report 2010

Internet Marketing Trend Report 2010…

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The New Ways to be Found Online

The New Ways to be Found Online…

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Pay per Click vs Search Engine Optimization–the Debate Continues

Pay per Click vs Search Engine Optimization–the Debate Continues…

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Content may be King, but its not the only key to Search Engine Optimization Success

Content may be King, but its not the only key to Search Engine Optimization Success…

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Content Creation for Search Engine Optimization and Your Website

Content Creation for Search Engine Optimization and Your Website…

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Ensure Your Webiste Helps You Achieve Your Business Objectives

Ensure Your Webiste Helps You Achieve Your Business Objectives…

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A Look at On-Page Search Engine Optimization and What It Means for Your Business

A Look at On-Page Search Engine Optimization and What It Means for Your Business…

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Strengthen Your Website’s Search Engine Optimization with Effective Link Building

Strengthen Your Website’s Search Engine Optimization with Effective Link Building…

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Producing Positive SEO Results through an Optimal Site Structure

Producing Positive SEO Results through an Optimal Site Structure…

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