The Importance of Quality Content to Gain a Top Spot in the Search Results

For any business with an online presence, utilizing quality content to garner a top spot in search results is incredibly important. Since search rankings are influenced by the quality of the content included on a website, relevant content helps to drive traffic to your website.

High quality content comes in a variety of forms including seasonal and evergreen. Both types have their value. One facet that quality content shares no matter its longevity is that it offers relevant, valuable information to those individuals who are seeking it. High quality content is unique, informative, and accurate, offering readers a valuable source that may have them coming back to a website for more.

In an effort to reduce the number of low-quality content websites from appearing on the first page of search results, recent changes have been made to Google’s algorithm used to identify relevant content and determine search engine rankings. This fact now magnifies the importance of providing quality content on a website. With the popularity of linking to strong content increasing along social media avenues, the importance of providing high quality content that offers valuable information on your website is going to increase.

People searching the Internet today want search results that are relevant to their needs. They want the kind of answers to their questions they can find without having to visit a long list of websites in order to find them. Therefore, websites providing quality content are going to be the winners in the long run.

Small businesses looking to expand their customer base would do well to provide useful content on their websites on a regular basis. The presence of quality content can reduce a website’s bounce rate, a critical factor when it comes to promoting/selling goods and services. The inclusion of quality content that is updated on a regular basis increases the average time on site. Without that kind of activity, your business is going to struggle with success.

Low Quality Content and Content Farms

All too often, low-quality websites pushing poor content have repeatedly appeared on the first couple of pages for search results. This isn’t what people want, no matter what they are using the Internet to do. Despite the fact that people can simply click off the website, the experience typically leaves a bad taste in the mouth of those individuals who have the misfortune to click on a low-quality website.
Where do so many websites manage to obtain poorly written or useless content to put up? Typically, website owners purchase inexpensive content, steal content, or use content that has already been published on the Web.

Sometimes a company copies content from other websites and places it on its own site. Duplicate content is not highly valued. In some cases, the content is obtained illegally without the permission of the owner, a clear case of copyright infringement.

In other cases, the content is obtained from a content farm, a company that employs a workforce of many writers who churn out dozens of articles each week or month for a paltry sum. Typically, the content offers limited usefulness, since it is often written in haste or with little research.

 

A company may purchase quality content that has previously been posted on another site. Even though the information is valuable or informative, it is duplicate content that offers less value than unique, high quality content.

To gain a top position for your long tail keywords on the search engine results pages, always start with high quality, relevant, and interesting content written for your target market.  You can’t go wrong.  To learn more about our Search Engine Optimization services to help you gain top search engine rankings, contact us today at (916) 933-7414 or Lou@wsiMarketBuilders.com .

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