"An effective strategy that results in competitive rankings for your site – leading to increased targeted traffic." 

Search Engine Optimization--the key to your Internet Marketing Success

Search Engine Optimization (SEO) is the key to creating long term brand awareness, visibility and increased traffic to your website so you will appear higher in the organic search rankings for a set of targeted, high value keyword phrases.   Our Search Egine Optimization solutions will drive your company's success when marketing via the Internet, providing long term visibility and high rankings on the search engines.

Search Engines use Relevance and Authority to determine your search engine ranking

Search Engine Optimization is a set of activities that will provide your website with higher Relevance and Authority, which the search engines use to determine how high your website should rank when a specific keyword phrase is searched for. 

The organic section of the search engine results page (SERP) is the prime real estate that  people focus on when conducting a search, and not appearing on the first page of the search engines means you are not getting found and visitors are not coming to your site. 

SEO has been proven to have the lowest cost of customer acquisition, and is the essential, long term, steady approach to building your business by attracting and converting website visitors.

Search Engine Optimization is a long term commitment

SEO is an investment in your long term success. It's not cheap or easy--it's time consuming and labor intensive.  SEO projects are implemented over 9-12 months in order to generate the best long term results, however significant initial upward movement is usually seen within three to four months.  And SEO activities will continue to be done over the life of your business and website.  The project is a set of activities that focuses on two things: 

--Strengthening the underlying architecture of your website and the content on your web pages  so the search engines determine that your website is “relevant” to the keyword phrase that someone entered when doing an internet search, and, 
 
--Building popularity and “authority” by creating a broad presence for your website across the internet using techniques such as blogs, articles, press releases, videos, and other submissions to build credibility in the eyes of the search engines that your website is a trusted and reliable source of information.

The  combination of relevance and authority enable a search engine to determine how well your website satisfies the need of the person doing a search, and that you are a trustworthy, credible, reliable source of information or provider of an offer.

These activities are implemented at a pace that Google will view as normal site improvements rather than a suspected “SEO attack” or “Black Hat SEO” -- which is seen as unethical, will only cause temporary improvements, and can negatively impact your reputation with the search engines and your long term search engine positioning.  

Call us today at (916) 933-7414 or fill out the contact form, and we'll evaluate your website's Search Engine Optimization strength.

Our SEO services include:

On-page Search Engine Optimization

• SEO Friendly structural changes
• Internal Navigation
• Meta Tag Creation
• Search Engine Sitemap & Robot updates
• Google Analytics setup
• Image & hyperlink optimization

 

Off-page optimization - SEO link building

• Manual submissions to directories and B2B portals
• Business profile listing
• Article submission
• Press release submission
• Press Releases Submission
• Local Marketing Submissions
• E-Book Submissions
• Shopping Feed submissions
• Google Local Business Centre Submission
• Search Engine Submissions

Interactive SEO Elements

• Social Bookmarks Created
• Video Optimization
• Social Networking profiles
• Blog post Optimization
• RSS Feed Directory Submissions

Other Activities

• Search engine indexing techniques
• Competitive analysis (# of competing sites)
• Sectional Descriptive Sitemap Creation
• Search Results Directory Page Creation

Performance Reporting

• Initial Website Technical Assessment Report
• SEO Activity Report
• Search Engine Ranking Report
• Competitive Analysis Report
• SEO Strategy & Consulting Reports
• SEO Discovery Report