Internet Marketing Solutions that Grow your Business
Internet marketing solutions are generally focused on five goals:
- Making your business highly visible on the Internet
- Attracting more qualified visitors to your website
- Converting those visitors into prospects
- Convincing those prospects to take the desired action
- Creating and maintaining profitable lifetime relationships with your customers
The key to success is taking a comprehensive and holistic approach to your internet marketing strategy. A holistic approach treats marketing as a single integrated strategy and approach, rather than a list of stand-alone marketing initiatives. While you can certainly gain significant benefits form executing standalone marketing initiatives, the synergistic benefits of implementing an integrated strategy are well worth the effort.
Your marketing strategy is influenced by a variety of factors, and will be unique to your company. Even so, there are a number of core internet marketing techniques that you should consider when developing your go-to-market strategy:
- Websites designed to convert customers
- Pay Per Click Advertising (PPC)
- Search Engine Optimization (SEO)
- Targeted Lead Marketing
- Web Analytics
- Social Media Marketing
- Email Marketing
- Online Banner Display Advertising
- Landing Page Solutions
- Copywriting Services
So how do you decide what to include in your go-to-market plan?
You need to understand your target market and answering some basic questions. Who are they? What are the most prevalent ways they search for what they need? Which marketing techniques enable you to reach them or be found when they are looking? Is your website designed to welcome your target market and facilitate conversions? What combinations of techniques ensure that you can lead the prospect through the cycle, from creating awareness to converting the prospect? How do you continue to engage and nurture your existing customers to retain them and keep them coming back for more?
Developing a go-to-market strategy isn’t something you do every day. But executing it is. Create your plan annually, measure the results monthly and even weekly, and update your plan as needed. One of the benefits of internet marketing techniques is that they can be started, stopped, and changed almost immediately. This enables you to react to and even anticipate changing market conditions and get ahead of them.
It’s not as hard as may sound. And it helps to have a strategic partner that can lead you through the process and deliver the business results you expect. Contact us today for more information.