It’s time to Get Serious about Mobile Marketing
One of the most common questions I get when meeting with small business owners or presenting at small business events is about marketing methods. Something along the lines of “I don’t have much money to spend on marketing. What type of marketing will provide me the best results?”
This isn’t a new phenomena. John Wannamaker, a department store owner in the late 1800’s said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Knowing what marketing techniques to invest scarce marketing dollars in, and knowing how long to ride that horse is tough, especially in a challenging economy.
Well, its time to switch horses. Google recently commissioned an independent research firm to study how and to what degree smartphone users are accessing their devices for buying purposes. The results were surprising in how massive the uptake is of smart phone owners using their devices for search and shopping.
A summary of the results:
- 81% browse the web
- 77% use search
- 48% watch videos on their phones
- 95% look for local information
- 93% use their smart phone for shopping while at home
- 77% used their smart phones to contact a business
- 88% that found info acted on it within a day
Watch this video from Google on some of their findings regarding smart phone use for search and shopping. Clearly mobile marketing is a marketing method that all businesses should investigate as they continue to look for effective ways to reach their target market.