Search Engine Optimization explained–choosing file names

Search Engine Optimization starts when you are building or enhancing your website.  One of the first things you need to do as you are creating web pages is choose your file names.  When the search engines are spidering your site, this is the first information they come to.  So why not start building relevance right at the beginning?  As you design your site, and identify the topic and associated keyword phrase you want the web page to represent, create your file names to be consistent with that topic and keyword.  So, if you are creating a page on your site focused on BMW Repair Services, consider naming the file /bmw-repair.htm.  As the search engine spiders come to your site, it will be clear what each page represents.  Next time, we’ll talk about Title Tags.  Click here to learn more about our SEO solutions.

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