Search Engine Optmization Simplified-Authority
Besides ensuring that your site has relevant content that meets the searcher’s needs, the Search Engines also want to ensure that your site is authoritative, credible, and popular. This is called “Off Page” SEO, and is based on the steady accumulation of “links”, or having your website’s url mentioned on other websites, blogs, directories and social bookmark sites around the world. The implication is that if other sites are willing to include your url on their site, then they must be vouching for you—essentially saying that you are an authority on the content on your website. Here also, there are many approaches to building links and a good SEO can educate you and provide these services to you.
Learn more by visiting our Search Engine Optimization solutions web page.